How Brands Grow: What Marketers Don’t Know – English-language book

How Brands Grow: What Marketers Don’t Know

An English-language marketing publication released by Oxford University Press in 2010, written by Byron Sharp. The book has 246 pages and has been widely read for years by people working in marketing and brand management.

What it is about

The author looks at how brands grow in the market and confronts popular beliefs of marketers with research results. The book is intended for marketers, managers, business owners and students who want to base decisions on data rather than conventional opinions.

Edition details

Who it is for

The book is useful in the work of marketing departments, in brand management classes and as supplementary reading for anyone who wants to better understand the market. It requires knowledge of English.

This marketing book covers issues related to brand management and building its position in the market, so it complements literature on management well.